Cookie Tracking Notice

Last Updated: February 14, 2024

Why we use Cookies and Other Tracking Technologies:

RealTheory and our third-party partners, such as our advertising and analytics partners, use various technologies to collect information, such as cookies and web beacons. We do this so that we can have the most useful information possible to use and inform us on what might be the best way to serve you and provide you with the best experience possible. Read more to find out the details and how you can opt-out of the various tracking technologies.

It's about You and ideally, the Best Experience Possible:

If you want the best experience possible across our web properties, we believe most often that means accepting web tracking technology to customize your experience across this web site, which include RealTheory websites owned or operated by us, social media, and the RealTheory Cloud Products, and related Support (collectively, “Services”), and including other third party websites and services. We use cookies, and other technologies such as web beacons to improve and customize our products, websites, and overall how we advertise additional services that we believe you might be interested in.

Some things are Required:

Let’s start with what is required. Some cookies are simply required. These are to ensure we can monitor the RealTheory Services to prevent fraud and abuse. These cookies are required for use of any of our web properties, including this website. We do this for your benefit, and ultimately the benefit of all our customers. If you are not interested in supporting these required cookies, please do not use this website or any of the RealTheory Services. That is your choice and we totally respect it.

Some things can make your web experiences Better:

When it comes to using cookies and other tracking technologies, it is done for three primary reasons: for functionality, for performance management, and for advertising and marketing.

Good Functionality leads to a good overall User Experience:

When it comes to functionality, it is really important that we use available information to help your experience be the best it can be. This includes tracking and maintaining things such as your language preference, search preference, or other preferences you have may have indicated that you would like us to remember now and for your future engagements with our Services. We consider these indicators as things that improve the functionality for your overall benefit. If you do not like that idea, then you can opt-out. See below for details.

Good Performance leads to Good Times:

When it comes to performance management, that really matters too. If your overall web experience is not optimal, well, that might not matter to you but it certainly matters to us and most every other customer out there. We want you and every one of our customers to have the best experience possible. Our cookies and similar technologies of this type collect information on how users like you interact with our Services and they enable us to improve how the Services operate to your benefit and everyone else’s. We do this for the betterment of everyone’s engagement with our Services and if you do not want them used, then you can opt-out. See below for details.

Customized Marketing might be a Good Thing too:

Can customized marketing be a good thing? Well, that is ultimately a personal choice. The other major category of cookies and tracking technologies we use is for our advertising and marketing purposes. In today’s modern world, advertising and marketing are often best if it is tailor-made just for you; our customer, or potential customer.

The use of cookies and other tracking technologies helps us and our partners provide what we hope will be the best advertising and marketing experience possible across all potential marketing platforms, including but not limited to our products and services, advertising platforms, and various social media platforms. If you are not interested in sharing such information with us so we can improve your personalized advertising and marketing experience, we totally get it and support you. Opting-out is a choice you can make. See below for details.

These cookies collect information about your browsing habits to make advertising relevant to you and your interests. They remember the websites you have visited and that information is shared with other parties such as advertising technology service providers and advertisers. This may lead to targeted advertising that is a positive experience for you. One thing is for sure, we do not want the experience to be frustrating, so we are always looking for ways to improve your experience. If you have ideas and you want to share your ideas, please let us know by contacting

You can always Opt-Out:

To opt-out of our use of cookies, you can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie from websites you visit. If you do not accept cookies, however, you may not be able to use all aspects of our Services and you will not be able to opt-out of any cookies or other technologies that we deem as “Required” for our Services. Regarding the cookies that are optional, it is your decision to opt-in or opt-out and whatever you choose, we will always respect your choice with the best intentions.

Updates to this Notice:

This Cookies & Tracking Notice may be updated from time to time. If we make any changes, we will notify you by revising the "Effective Date" at the top of this notice.

Thanks for reviewing our Cookies & Tracking Notice. If you ever have any concerns, you are welcome to contact us at

Have a great day! RealTheory

© 2024, RealTheory, Inc.