Cookie Tracking Notice

Why we use Cookies and Other Tracking Technologies:

RealTheory and our third-party partners, such as our analytics and advertising partners, may use technologies such as cookies and web beacons on our websites and marketing properties for the purposes described in this Notice. The technologies and categories actually in use may change over time. We do this so that we can have the most useful information possible to use and inform us on what might be the best way to serve you and provide you with the best experience possible. Read more to find out the details and how you can opt-out of the various tracking technologies.

It's about You and ideally, the Best Experience Possible:

If you want the best experience possible across our web properties, we believe most often that means accepting web tracking technology to customize your experience across this website, which includes RealTheory websites owned or operated by us and our social media properties (collectively, the "Web Properties"). This notice applies to the Web Properties only. It does not apply to the RealTheory Cloud Products, and RealTheory does not use advertising or marketing cookies within the RealTheory Cloud Products; the data RealTheory processes through the RealTheory Cloud Products is governed by the RealTheory Cloud Terms of Service, the Privacy Policy and, where applicable, the Data Processing Addendum. We may use cookies and other technologies such as web beacons to improve and customize our websites and how we advertise additional services that we believe you might be interested in. Some categories described below, including advertising and marketing cookies, may not be active on the Web Properties at all times. Where a category is not in use, no information is collected through it.

Some things are Strictly Necessary:

Let’s start with what is strictly necessary. Some cookies are essential to operate our Web Properties and to help us monitor them to prevent fraud and abuse. Because these cookies are strictly necessary to deliver the Web Properties you have asked for, they do not require your consent. All other cookies described below, including functionality, performance and advertising cookies, are optional, and you can accept or decline them without losing access to our Web Properties.

Some things can make your web experiences Better:

Cookies and other tracking technologies are used for three primary purposes: functionality, performance management, and advertising and marketing. The descriptions below explain how each category works when that category is in use.

Good Functionality leads to a good overall User Experience:

When it comes to functionality, it is really important that we use available information to help your experience be the best it can be. This includes tracking and maintaining things such as your language preference, search preference, or other preferences you may have indicated that you would like us to remember now and for your future engagements with the Web Properties. We consider these indicators as things that improve the functionality for your overall benefit. If you do not like that idea, then you can opt-out. See below for details.

Good Performance leads to Good Times:

When it comes to performance management, that really matters too. If your overall web experience is not optimal, well, that might not matter to you but it certainly matters to us and most every other customer out there. We want you and every one of our customers to have the best experience possible. Our cookies and similar technologies of this type collect information on how users like you interact with the Web Properties and they enable us to improve how the Web Properties operate to your benefit and everyone else's. We do this for the betterment of everyone's engagement with the Web Properties and if you do not want them used, then you can opt-out. See below for details.

Customized Marketing might be a Good Thing too:

Can customized marketing be a good thing? Well, that is ultimately a personal choice. We may also use cookies and other tracking technologies for advertising and marketing purposes. In today's modern world, advertising and marketing are often best if it is tailor-made just for you; our customer, or potential customer.

The use of cookies and other tracking technologies helps us and our partners provide what we hope will be the best advertising and marketing experience possible across all potential marketing platforms, including advertising platforms and social media platforms. If you are not interested in sharing such information with us so we can improve your personalized advertising and marketing experience, we totally get it and support you. Opting-out is a choice you can make. See below for details.

These cookies collect information about your browsing habits to make advertising relevant to you and your interests. They remember the websites you have visited, and that information may be shared with advertising and analytics providers we engage so that we can reach you on other platforms, such as social media and advertising networks. This may lead to targeted advertising that is a positive experience for you. One thing is for sure, we do not want the experience to be frustrating, so we are always looking for ways to improve your experience. If you have ideas and you want to share your ideas, please let us know by contacting CookieSupport@RealTheory.io.

You can always Opt-Out:

To opt-out of our use of optional cookies, you can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie from websites you visit. Strictly necessary cookies cannot be turned off, because the Web Properties cannot be delivered without them. All other cookies are optional, and declining them will not prevent you from using the Web Properties.

Updates to this Notice:

This Cookie & Tracking Notice may be updated from time to time. If we make any changes, we will notify you by revising the "Last Updated" date at the top of this notice.

This notice describes RealTheory’s cookie practices on its Web Properties and is not part of the RealTheory Cloud Terms of Service. Thanks for reviewing our Cookie & Tracking Notice. If you ever have any concerns, you are welcome to contact us at CookieSupport@RealTheory.io.